Case Study – Mobility profiling for electric vehicles

OVERCOMING THE FEAR OF RUNNING OUT OF BATTERY

STRATEGY & GOALS

Until recently, electric vehicles had a rather poor reputation regarding the range they offered. The availability of charging stations was a critical limitation for early adopters of these electric vehicles. The worst thing about these two facts: they stick until today in the consumers’ heads.

FEBIAC, being the representative of car manufacturers and importers, strives to overcome these hurdles and promote eco-efficient mobility. What needs to be done is to ensure the public that range anxiety is a thing of yesterday now that vehicles have strongly evolved and also batteries are from a new generation.

RESULTS

RESOLVING THE “BUT, BUT, BUT….” WITH ACCURATE ASSESSMENT OF YOUR INDIVIDUAL EV TRANSITION POTENTIAL

Recently, many car manufacturers launched new EV models – nevertheless, sales of electric vehicles are only taking up slowly. FEBIAC, as the organizer of the yearly Brussels Motor Show, got in contact with Motion-S, to launch a mobile app that helps car buyers evaluate whether an electric car would satisfy their needs.

AskLee, our mobile companion, was developed based on our platform: integrating our mobile Android and iOS trip detection software (SDKs) in the mobile app and using our platform to calculate accurate eco profiles. The app has collected more than 150 thousand trips covering over 2.5 million km during the past months. It has been a real added value for potential customers in their decision-making process.

Working together with the data science and software engineering team of Motion-S, has speeded up the development of the mobile companion and enabled us to put forward an innovative service being of great value for car manufacturers, importers and dealers but also end customers.

AskLee

Pascal Cappelmans,
Head of Digital 360°, FEBIAC

Industry: Automotive

Location: Belgium / Luxembourg

FEBIAC asbl is the federation of the Automobile and Cycle Industry in Belgium and the Grand Duchy of Luxembourg. The federation can look back at over 100 years of experience.

It represents the manufacturers and importers of means of road transport (cars, utility vehicles, motorized two-wheelers, bicycles) in Belgium and Luxembourg, at European and international level as well as at federal and regional level. FEBIAC is active in the OICA and thus follows the evolution of technical regulations relating to motor vehicles. The federation also follows the activities of the European associations ACEA, ACEM.
The federation is concerned with the role of means of road transport in our society. The environment, mobility, road safety and taxation are important subjects.

 

Learn more about FEBIAC ➡️

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