In 2015, Bâloise launched Game of Roads, a revolutionary new application for the Luxembourg market, aimed at all those who want to improve their driving while having fun and challenging their friends. The mobile app was developed by Motion-S, building on accurate data collection and risk assessment methodology.
A follow-up focussing on safe-driving coaching, Game of Roads Experience, was launched in 2016.
In continuation of Game of Roads, Bâloise launched in 2017 together with Motion-S, GoodDrive, the first telematics mobile application granting up to 30% discount on the insurance premium. GoodDrive evaluated driving styles and encouraged young drivers to drive safely while converting them into customers. Drivers who adopted considerate and safe driving styles received a proportional premium discount.