Industry: Training Institute
Vias institute, known until recently as BRSI (Belgian Road Safety Institute), was established in 1986 by the Belgian government. It has been fully independent since 2016. The institute is known by the public as the driving force behind the ‘BOB’ drinking-and-driving awareness-raising campaigns. Today, operating as Vias institute, they are expanding the fields they work in and putting their know-how to good use to promote better road safety, mobility, and security in general.
The name ‘Vias institute’ is derived from the Latin word ‘via’, meaning ‘road’ as well as ‘way in which’. It also reflects the broader role and interpretation that the revamped organization will be taking on. Changing people’s behavior on and off the road remains a constant in creating a better and safer environment for everyone.
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